A land of diversity and opportunity, Nigeria is known as the home of hospitality and is considered to be the conference hub and cultural nerve-center of Africa. But did you know that Nigeria is also.
- Africa’s most populous country – Nigeria has a population of 162.5 million people, representing 2.35% of the world’s population. This means that essentially 1 out of every 43 people on the planet is a Nigerian!
- Multilingual and multicultural – There are over 500 ethnic groups in Nigeria, of which the three largest are Hausa, Igbo and Yoruba. Although the lingua franca (or official language) is English, there are over 600 distinct ethnic languages spoken in Nigeria.
- Home to Forbes’ richest man in Africa – Nigerian billionaire industrialist, Aliko Dangote is worth an estimated $12 billion. Aliko is one of 11 Nigerians listed in the Forbes Top 40 richest Africans.
- An Emerging/Frontier Market – Nigeria is one of the next ‘N-11’ countries, identified by Goldman Sachs’ economist Jim O’Neill. With significant growth potentials similar to the BRIC emerging market economies , Nigeria is projected to be one of the world’s largest economies in the 21st century.
- A Global fashion capital – Nigeria has a booming fashion industry and the Arise Magazine show, which showcases African designers, is now a constant feature of New York Fashion Week. A number of International stars, including Thandie Newton and Angela Simmons have worn Nigerian designers’ pieces for premieres and other high profile events.
- A musical powerhouse – the Nigerian music industry is growing fast, with increasing collaborations between multi-platinum international artists and Nigerian artists. A few record labels have signed Nigerian artists, including; Kanye West signing D’Banj onto his label Good Music, and Akon signing Whiz Kid onto his label, Konvict Music.
- Beating out Bollywood – The Nigerian film industry, dubbed Nollywood, is the second largest in the world in terms of output, producing between 1000 to 2000 films annually with an annual turnover of around $250million.
- A lover of Social Media – With over 3 million Facebook users, the youthful population of Nigeria has fiercely adopted global social media tools. Blogging also reigns supreme with some of the country’s mainstream bloggers including Linda Ikeji’s blog and BellaNaija.
- Home to the happiest and the most optimistic people in the world! – A study of more than 65 countries published in the UK’s New Scientist magazine suggests that the happiest people in the world live in Nigeria. In a 53-country Gallup poll, Nigerians were rated 70 points for optimism.
- Host to the world’s best parties – Nigerians are legendary for their love of family gatherings, parties and entertainment and this has a positive effect on global drinks brands! According tothedrinksbusiness.com, Nigerians spent £38m on Champagne in 2012, and data analystEuromonitor forecasts that the country will splash out £68m on Champagne in 2017, with consumption predicted to reach 1.1m litres by 2017!